The special season, that inspires different individuals to look for the most creative and unique ways of expressing love is here again,
ALAT by Wema, Nigeria’s leading digital bank, has stepped up to assist in expanding the pool of ways its customers could express their love in exciting ways to their loved ones. The bank has announced the “Express Love with ALAT” campaign, which is an opportunity to celebrate the 2023 Valentine’s Day, in a memorable and rewarding way.
The eight-day promotional offer that includes an online creative competition, is slated to commence on the 7 February, and close on the 14th of February, with the gift of cash rewards and other incentives to winners.
Morolake Philip-Ladipo, Acting Head, Brand and Marketing Communication at Wema Bank, informed that the bank’s customers are very central to all they do at Wema Bank, hence the reason they are always on the lookout for avenues, to show their appreciation to them, and this offer is just one way of expressing this gratitude.
“It’s February 14, a day to celebrate, not just personal ties or relationships but also professional relationships. This campaign is an avenue that will help us express our love and value for our customers internally and externally, while nudging them to do likewise to their loved ones.”
Morolake said, the campaign will launch with an announcement asking customers to express love in the form of art, music, poetry or their individual love language (acts of kindness, giving etc.)
From, transfers of cash to someone with a description that ends in “I love you”; gifting someone an experience with ALAT Rewards; paying the bill of a loved one using ALAT or *945#; , to sending someone some airtime or data using ALAT to catch up with them over the phone.
Philip-Ladipo said the promotional campaign promises to be exciting and called on everyone to avail themselves of this wonderful opportunity, to express their affection to their loved ones, in different ways.
“There’s no gainsaying that the campaign is going to be an exciting one, and it’s open to both existing and prospecting customers of the bank who stand the chance of winning fantastic prizes. More information is available on ALAT’s social media pages” she concluded.